Comprehensive Analysis

RVO and the Embassy of the Netherlands in Morocco are commissioning a market study that explores specific opportunities for Dutch businesses in the Rabat-Salé-Kénitra Region. The objective behind this Terms of Reference (ToR) stems from the need for a comprehensive overview of the horticultural sector in the region in general, including trends and potential opportunities for Dutch market engagement, and further insight social and economic drivers in particular.

A second objective is to define the areas of collaboration that could involve knowledge exchange, capacity building and trade and/or investments. This could include sharing expertise on optimizing crop yields through data-driven insights, implementing smart irrigation systems to combat water scarcity, adopting sustainable farming practices that reduce environmental impact, etcetera.

In order to attain these objectives, it is essential to conduct a comprehensive assessment of the horticultural ecosystem. The assessment needs to provide a detailed analysis of the horticultural sector in the Rabat-Salé-Kénitra Region , with a focus on regional social, and economical vulnerabilities. The study should also include a stakeholder analysis of the region that specifies local needs, and defines suitable interventions in collaboration with Dutch companies.